Lance Hoffman founded CyberSolutions in 1992, a marketing consulting firm specializing in strategic marketing and product marketing for technology companies. Mr. Hoffman, the principal of CyberSolutions, offers his extensive experience as a marketing, sales, and product management executive to innovative technology start-ups and established marketing and product teams to aid them in the process of effectively marketing their products and solutions. CyberSolutions works with a network of other consultants to offer its clients a broad range of marketing and product management services.

Lance has spent more than 20 years in the computer industry, having spent 15 of those years working for IBM and Apple. Since 1992 when he founded CyberSolutions, his client list has included Microsoft, Apple, Cisco, Qualcomm, EarthLink, Digital River and Ericsson, as well as several lesser known start-ups such as Cinebase, BroadStream, and Emaimai Hong Kong Ltd. At Microsoft, Mr. Hoffman has contributed to the product launches for Internet Explorer 7, Microsoft Producer, Windows Digital Rights Manager, and other Microsoft products.

Most recently, Mr. Hoffman served as VP of Client Services for Digital River GlobalTech, a global outsourced ecommerce provider, and prior to that, VP of Marketing for Emaimai Hong Kong Ltd., an ecommerce and online auction site focused on the Chinese market.

Mr. Hoffman brings a profound understanding of technology marketing, product marketing and product management to his clients, with a realistic, results-oriented approach. He has a strong background in digital media technology, Internet technologies, relational databases and networking solutions. He has a wide range of expertise in areas such as product management, product launches, outbound marketing, media relations, analyst briefings, customer presentations and business partnerships. Lance also possesses strong leadership and management skills that has boosted team productivity and created an environment that fosters creativity and innovation.

Lance began his career with IBM at the Santa Teresa Lab in San Jose, CA, as a member of one of the original DB2 development teams in the product management group. After 7years at IBM, he moved to Apple Computer as a product manager for its database connectivity tools, and later, and National Account Executive in Southern California responsible for Apple's second largest customer in the region which produced annual sales of over $6,000,000 per year in Apple products and earned him a Golden Apple Award for Sales Excellence. Lance holds both Bachelor of Science and Master of Science degrees in Computer Science from Union College in Schenectady, New York.