Cybersolutions is a management consulting firm offering marketing services to consumer and tech brands. With over 30 years of marketing experience with companies ranging from garage start-ups to some of the largest companies in the world, Cybersolutions brings expertise in digital marketing, e-commerce strategies, brand building and fractional marketing executive roles.


Founded in 1993 as one of the industry’s first Internet consulting firms, Cybersolutions has provided marketing and e-commerce services to leading brands including Apple, Microsoft, Cisco and PayPal.

Started by Lance Hoffman after successful marketing and sales roles at IBM and Apple, Cybersolutions expanded its offerings to include digital marketing and advertising strategy and services, e-commerce growth strategies, sales enablement tools and project management. Other experiences of Mr. Hoffman’s include co-founder/VP marketing of a Hong Kong-based online auction company, VP of client services at Digital River, a leading e-commerce provider, and co-founder/VP marketing at GUNNAR Optiks, the leading digital performance eyewear provider in the US.



  • Digital Marketing
  • Brand Strategy and Development
  • Ecommerce
  • Fractional Marketing roles
  • Positioning, Messaging, and Content Development 
  • Sales Enablement Tools

Private: Contact